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how to Increase sales for your business

5 easy ways having a website can increase sales for your business

3 min readAre you looking to increase sales in your business? The internet plays a fundamental part in our lives today, we use to it research, socialize, entertain ourselves, and even shop. Especially post covid 19. There has been a sharp positive trend in the number of online queries daily. With global online sales expected to reach over 5.5 trillion in 2022, having a website ensures that you get to be a part of that. Even if you don’t plan on selling online studies show that most customers prefer to browse online before visiting a physical store. If the above statistics still haven’t convinced you of a website’s potential impact on your bottom line. Then let’s look at 5 easy ways having a website can increase sales for your business. 1. Get to more potential customers If the only point of contact potential customers have with you is your physical store(s) then your reach is restricted. A website, however, can break geo-restrictions by connecting you with virtually anyone who has internet access. Whether locally or internationally. Thus, helping you to reach more potential customers. 2. Continually provide sales and support With a website, businesses can provide 24/7 support and sales to clients. When clients visit your website, they have access to the information you have on it no matter the time of day. No longer will they have to wait for customer support for simple queries.  Or wait until you are open to make a purchase (for e-commerce websites). A website is always there ready and waiting to provide for your potential customers when they need it. 3. Act as a center for information When potential customers hear about your business, naturally they will search for you online. If your business does not have a website that could turn them off or worse turn them to your competitors. A website acts as a center for your information. Think of it as an extension of your physical store. The only difference is customers can access this store from various devices all from the comfort of their home or on the go.   4. Drive increase in-store sales What about in-store sales? Can a website help with that too? Absolutely. Many consumers that search online decide to visit the store to physically purchase the item they have been viewing. Also, with a website, many potential customers may be discovering your stores for the first time when searching online. This then increases the popularity of your store effectively driving an increase in in-store sales. 5. Provides multiple methods of engagement A website not only serves as a point of sale or promotional tool. But also, as a way for customers to find out more about your businesses. It allows you to highlight who you are and what your business is about in multiple ways. You could choose to use pictures of staff, products, or services to showcase your brand’s uniqueness. Or you could use an engaging informational video/slideshow to bring across your message in a fun way. And you could even choose to be more reserved and articulate your brand in a well-written way. Whichever method you choose a website allows you to offer true value to the customer. Which helps to grow customer loyalty and happiness. Thus, increasing sales. Conclusion A website is a powerful tool in your marketing plan and can be used to increase sales in your business, if used properly. We have discussed 5 ways in which a website can help businesses increase sales. Does your business have a website? Is your website working for you? Contact us. Let’s help you get the most out of your website.  

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Building a website yourself vs hiring a web designer

Building a website yourself vs hiring a professional?

7 min readWith all the free and cheap website builders on the market, today should you even bother hiring a professional? Or is building your website yourself a better option f? We will answer that question and more in this article for you so read on and get your notepad. What are Free website builders and build-it-yourself software? Over the years many easy-to-use website builders have emerged. Wix, GoDaddy, and Squarespace to name a few. These companies host millions of customer-created websites yearly. Most of these website builders begin with free plans with the option of upgrading to premium paid plans for additional features. And best of all the interface for these builders is easy to use which makes it appealing to DIY’ers. (Do It Yourselfers). But is there a catch to this? Let’s clear this up a bit by looking at the advantages compared to the disadvantages. Advantages of Building a website yourself There are several advantages to building a website yourself. So, let’s look at a few: Cost The cost to build a website yourself can be a huge deciding factor for most. Some website builders can cost little or nothing to build a simple website with them. To as low as a few dollars per month. Quick Many website builders allow you to build a website rather quickly. Some, as quickly as minutes or just a few hours. Easy to build The interface for the free website builders is relatively easy to use. And as such many personal website users may opt to use them. You’re in control Building your website, yourself can give you that feeling of accomplishment, knowing you did all the work yourself. Or at least some of it yourself. If you like taking on new tasks and learning new skills, then this might appeal to you. But are there some drawbacks to these advantages? Let’s Have a look. Disadvantages of building a website yourself Hidden Costs Although many website builders promote free or low-budget services these are rarely enough to build a complete website. Also “free” may actually mean a free trial before steep monthly changes are applied later on. Additionally, there are costs to maintaining a website. This usually catches new web owners by surprise. Bad Performance Self-build or free website builders may affect you in the long run because they contain major design flaws. Not on the appearance side but on the performance side. Because they contain serious design flaws that affect SEO (Search Engine Optimization). Effectively making it difficult for customers or viewers to find your website on the internet. Finally, these DIY website builders are hosted on a cheap shared web host (to cut costs) that slows down your website. This means slower load times and poor customer experience for potential customers. Poor Appearance Remember the saying Don’t Judge a book by its cover? Well, most website visitors judge a website by its cover. To be more specific most users decide within a few seconds of visiting a web page if they are going to stay or leave. That is why it is important that the look and feel of your website truly professionally represent your brand. Template website builders use a one size fits all approach that can leave your website looking Poorly designed. Or worse, looking just like other thousands if not millions of websites created with the same template. How would that make your brand appear to your customers/viewers? Lack of support When you build your website yourself you are essentially your webmaster. This means that all the technical support responsibilities are in your hands. You could seek support from your website builders. But don’t be surprised if this support is lacking or non-existent. Limited website Free website builders offer very limited design capabilities for building a website. This could leave your website with a basic design and functionality. This may be okay if you just want a simple website to put yourself on the market. But for professionals and businesses that may want additional features like bookings and eCommerce you will need more. Time Consuming It takes time to build a website. It takes time to edit and manage a website. And if you have never built a website before then guess what? It takes time and dedication to learn how to build a website. That’s if you want to build the best website possible to professionally represent your brand. Finally, building and managing a website yourself will take valuable time from working on other things. Like your business or producing more content. As you have realized building a website yourself may be more difficult than you initially thought. Just like with other services sometimes it may just be best to get a professional to handle all the hassle. While you take care of other things you enjoy doing. But now that we know the advantages and disadvantages of building a website yourself.  Let’s look at hiring a professional website designer. Why hire a professional designer? If your purpose in building a website is to represent your business or brand professionally. Then hiring a web designer is important. Your website designer should be able to work with you to bring your ideas to life the way you would want. While ensuring that your website will perform optimally and is readily accessible to Search engines. Here are a few advantages to hiring a website designer. Advantages of hiring a Web Designer Custom Designs A website designer should be able to provide custom professionally designed websites that provide a good user experience. This means that your website will be unique, easy to navigate, and incorporates your overall brand. A custom design will make your brand stand out to visitors and potential customers aiding in meeting your goals. Whether that is to drive more leads or gain more customers/clients your website designer should be able to work with you. Enhanced Performance Working with a professional designer has its perks. Your designer will know the best web hosting to use

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